By 2017, online video will account for 74% of all online traffic
- kpcb.com/InternetTrends, May 2017
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text
- WordStream, March 2017
75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post
- Hootsuite, November 2016
Searches related to “how to” on YouTube are growing 70% year over year
- ixcmedia.com, January 2017
Video ads convert sales. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%
I’m all in on Facebook video right now. It’s crucial to the success of my business and I think it’s crucial to your success
- Scott Oldford, FB ads master that’s made over $6 million in revenues with FB ads in the last 6 months
Video ads have an average CTR of 1.84%, the highest click-through rate of all digital ad formats
Animation: The Future Of Digital Marketing When we look broadly at what makes a successful marketing campaign, we know it needs to work on three levels - technical, psychological and emotional. Animation ticks all these boxes
- digitaldna.org.uk, May 2017
Videos that are animated work best for cold audiences
- Scott Oldford, FB ads expert
Nearly two-thirds of consumers prefer video under 60 seconds
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